
Salesforce as a Solution Architect & Business/Systems Analysis & Project Management
George has more than 10 years of Salesforce architecture experience and business analysis and project management skills (gathering requirements, solutioning, articulating user stories with clear acceptance criteria, prioritization, MVP, resource planning, implementation with sprints, testing, DevOps, UAT, and release management).

Marketing Cloud & Pardot Account Engagement Experience
George has more than 5 years of experience with Pardot Account Engagement and Marketing Cloud, including experience implementing new instances of SFMC, integrating SFMC with other Salesforce and non-Salesforce data sources, building automations and data extensions, designing front-end email templates, building end-to-end journeys in Journey Builder, building reports and dashboards, and running A/B tests to optimize campaign performance. His skills include AMP scripting, SQL, Software Development Lifecycle (SDLC); Salesforce & Marketing Cloud Deployment; Personalization, Landing Pages, Email Communications and Journey Builder, Salesforce Genie/CDP.

Vlocity Salesforce Industry Cloud
George has recent experience with Vlocity/Industry Cloud and Omnistudio development.

Extensive experience with Sales, Service, Revenue & Marketing modules
10 years of experience with Sales Cloud with sales enablement (Landing Page development, Outreach for BDR's, Drift/Intercom/Live Agent Chatbot automation for qualification automation). Experience with Salesforce Service Cloud with various chatbot and CTI telephony integrations for call center agents, case deflection, self-service community clouds and 360 customer views. 5 years of experience with Pardot and Marketing Cloud modules. 5 years of CPQ and CLM experience.

Knowledge of Apex development, Lightning Web Components, JavaScript, ReactJS
George has more than 10 years of experience with Apex, VFP, and LWC development in Salesforce.

Industry specific experience
George has worked on numerous end-to-end Health Cloud and Financial Services Cloud (FSC) projects. He has also worked with Manufacturing Cloud, Consumer Goods Cloud (& CPGToolbox), Education Cloud, and Non-Profit Success Pack (NPSP) for 501(c)3 organizations. HIPAA and PCI compliance experience including Salesforce Shield.

Salesforce Commerce Cloud (B2C & B2B)
George has 3+ years of experience with SFCC/SFRA (B2C) and CloudCraze (Salesforce B2B eCommerce), SiteCore CMS, DXP, Kentico, Wordpress, SSO/CIAM, Payment Gateways, Schedulers, Nearest Location Lookups, Product Catalog, ERP, Order Fulfillment integration. 18+ years with Salesforce in general (ie: Marketing Cloud/Personalization, Sales Cloud, CPQ, Service Cloud, Chatbot, CTI Integration). 25+ years IT experience overall. He has strong client-facing skills and offshore experience as a tech lead/manager with attention to detail, resourcefulness, self-starter, and UI/UX/CX front-end design and development skills, ReactJS, Javascript, Webflow.

Netsuite, Sage Intacct, QuickBooks, Workday, Workable, Bamboo, SAP ERP/HCM, Financialforce, Kantata PSA
George has years of experience working with various ERP, HCM, PSA, and financial/general ledger systems in addition to his many years of experience with Salesforce.

Einstein (AI) experience-insights, visualizations and automation (Einstein Search)
3+ years of experience with Salesforce Einstein, Analytics, Tableau, and Mulesoft Anypoint, Composer, RPA, Flow Orchestration.

Experience with Data Migrations, Data Cleansing, and Salesforce API Integration
George has more than 10 years of experience with data migrations, data cleanup, and various integration design patterns including point-to-point, middleware ETL platforms, synchronous callouts, external objects, webservices, iframes, SSO/CIAM including Azure AD and Forgerock.