By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. You can change your settings at any time in our Privacy Policy.
Salesforce Data Cloud is a platform that provides access to a vast database of business and consumer information, allowing companies to better understand their customers and make more informed decisions. It includes data from various sources, such as social media, government records, and other third-party providers, which can be used for marketing, sales, and customer service purposes. The platform also offers tools for data management, analytics, and visualization, making it easier for businesses to derive insights and take action based on the data.
Connect all your customer data at scale, from any app, device, or real-time stream, with out-of-the-box connectors.
Automatically harmonize all of your data into a single customer graph.
Empower any department and any industry with unified customer profiles that adapt to their activity in real time.
Create magical experiences for your customers in critical moments when milliseconds matter most.
Powerful Automation
Surface the most relevant workflows based on Data Cloud's real-time data with Salesforce Flow.
Intelligent Experiences
Leverage Data Cloud's unified customer data profiles to tailor experiences automatically with Salesforce Einstein.
Marketing Cloud
Personalize every campaign, journey, and moment in real time with connected data.
Leave no data behind.
Collect and unify data from anywhere including Salesforce, AppExchange, and partners, plus the unmatched scale of hundreds of MuleSoft industry-leading APIs.
Match data to a person to unlock customer value.
Resolve customer identities using flexible matching rules and AI to enrich profiles across any device.
Increase conversions with 1-to-1 personalization.
Activate your data across your engagement platforms for 1-to-1 personalized messaging and experiences.
Engage customers with trust.
Track consent and preference management when building segments and activating data.
Make your data smarter.
With Calculated Insights, add modeled data like propensity and LTV metrics to enrich your audience segments.
Make better decisions faster.
Share with analytics tools like Marketing Cloud Intelligence and Tableau to continuously optimize your spend and segmentation.
