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DATA CLOUD FOR MARKETING

Deliver success now with real-time moments for every customer.

Overview

Save time and optimize spend with automated engagement,
intelligent segmentation, and real-time activation.

Salesforce Revenue Cloud is a cloud-based platform designed to help businesses manage their revenue streams and optimize their sales processes. It is a part of the larger Salesforce Customer 360 platform and provides a suite of tools and features that enable organizations to streamline their sales operations and drive revenue growth.

The platform

Unlock the value of real-time customer data.
Automatically connect all your data in real-time.

Reach faster time to value with real-time data unification across Salesforce and beyond. Reconcile identities and gain a complete view of each customer.

Build intelligent real-time audiences faster.

Make every engagement personalized, cost-efficient, and scalable across email, mobile, web, and advertising with automation.

Act on real-time data and insights.

Make better decisions, save time, and lower costs by understanding your customer in any moment through AI-powered intelligence and analytics.

Extend your data with an open ecosystem.

With a network of trusted partners, easily connect your data from anywhere. Integrate your own AI, enrich customer profiles, and activate trusted, first-party ad data without the need for custom integrations.

Understand every customer with a single source of truth.

Leave no data behind.

Collect and unify data from anywhere including Salesforce, AppExchange, and partners, plus the unmatched scale of hundreds of MuleSoft industry-leading APIs.

Match data to a person to unlock customer value.

Resolve customer identities using flexible matching rules and AI to enrich profiles across any device.

Increase conversions with 1-to-1 personalization.

Activate your data across your engagement platforms for 1-to-1 personalized messaging and experiences.

Engage customers with trust.

Track consent and preference management when building segments and activating data.

Make your data smarter.

With Calculated Insights, add modeled data like propensity and LTV metrics to enrich your audience segments.

Make better decisions faster.

Share with analytics tools like Marketing Cloud Intelligence and Tableau to continuously optimize your spend and segmentation.

Understand every customer with a single source of truth.

Treat your data better when it’s all together.

Build a single source of truth for patient or healthcare provider data, while meeting HIPAA-compliant responsibilities, by automating cohesive journeys across every touchpoint. With a single, user-friendly interface, marketers can unify data and segment consumers. And, you can also power personalized engagement for patient journeys, new commercial launches, provider education, enrollments, billing reconciliation, and more.

Understand your shoppers from a single source of truth.

Deepen your knowledge of customers with a single view across marketing, commerce, and loyalty data. Identify key audiences, and increase frequency of purchase through 1-to-1 personalized communications, recommendations, and promotions on customers’ preferred channels.

Deepen relationships with your clients and customers.

Strengthen relationships across individuals and accounts to deliver proactive service at scale. Connect marketing and enterprise data and enrich it with analytics and insights to power lifecycle marketing across banking, insurance, wealth management, and payments. Create a single, unified view of your clients and customers, and deliver personalized and compliant customer engagement across channels.

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