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Strategic Marketing
Branding Development
Planning and Communication

Project Overview

A complete Brand adaptation package.

A technology startup focused on payment methods for the urban mobility sector, Axis is a MobFintech that provides financial technology solutions focused on the urban mobility sector in Brazil. Its mission is to create simpler and smarter payment alternatives for urban mobility, providing B2B2C and White Label solutions as a service.

We develop technological solutions, such as digital accounts and financial cards to facilitate payment methods.

Our Challenge

Marketing planning and brand development.

Brand support and development with the following solutions:

Strategic marketing with market analysis, action plans, and communication definition.

Logo development and support material like Brand Manual with Visual Identity, iconography set, avatar creation, complete stationery, and personalized uniforms.

Communication Manual development with Manifesto, Benchmarking, market positioning, persona definition, and language and tone of voice.

Institutional website creation including wireframe definition, personalized layout, and development in WordPress.

Communication planning with content generation for social media, offline materials, institutional videos, and Ebooks.

Organizational consultancy for events with creation of materials for stands and promotion.

The Result

Step-by-step monitoring of this implementation.

Brand repositioning for the technological evolution of payment methods.Working alongside Axis as their official agency presenting solutions to all communication problems positioned them prominently among other MobFintech.

With our support, they have consistent confidence that their communication matches the quality and efficiency of the solutions they deliver.