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Salesforce helps companies in the automotive industry deliver personalized digital experiences throughout customer lifecycle. The companies can use insight and data to drive conversion by creating and delivering personalized content.
Be the brand your consumers always want to wear with solutions that help personalize interactions in real time.
Build brand loyalty with connected data.
Activate data to scale consumer personalization and maximize marketing spend productivity.
Personalize consumer connections at scale.
Improve marketing return on investment and optimize performance.
Deliver commercial excellence.
Sell and market your wholesalers more effectively, from anywhere.
Activate First-Party Data
Develop deeper consumer understanding to deliver personalized engagement and build brand loyalty.
How It Works
Build a single view of the consumer, then target custom audience segments with ease.
Personalize consumer touchpoints.
Deliver tailored communications at scale with real-time offers — including discounts and exclusive product drops.
Grow consumer relationships.
Construct a comprehensive, cross-channel loyalty strategy, and incentivize positive behaviors.
Improve marketing performance.
Surface insights in your ad spend, see what tactics are most effective, and put your marketing budget back to work.
What is Included
Service Cloud
Service Cloud allows you to deliver connected, personalized experiences at scale from the contact center to the field — all powered by intelligent automation and real-time data.
Marketing Cloud
Lets you personalize customer experiences and optimize each campaign with data-first enterprise solutions for any channel and device.
Tableau
Enables marketers to capture, unify, segment, and activate all their customer data.
Marketing Cloud
Lets you personalize customer experiences and optimize each campaign with data-first enterprise solutions for any channel and device.
Maximize Marketing Effectiveness
Increase marketing profitability and improve performance. Consolidate multiple data sources efficiently into one central platform powered by AI, insights, and automation.
GET THE DATASHEET
How It Works
Connect marketing with consumption and sales performance to understand the wider impact on sales.
Track your performance.
Automate reports and dashboards to unlock valuable real-time insights. Drill into performance by region, channel, category, brand, or product level to adopt an insightful, proactive approach.
Collaborate to drive growth.
Maximize marketing and sales performance by sharing insights in real time. Optimize online and offline sales with data-driven decisions, powered by AI.
What is Included
Marketing Cloud
Lets you personalize customer experiences and optimize each campaign with data-first enterprise solutions for any channel and device.
Optimize Virtual Sales and Service
Market and sell to your retailers from anywhere while empowering your teams with flexible, agile, and scaleable tools.
GET THE DATASHEET
How It Works
Drive quicker conversations by prioritizing calls based on lead scores. Streamline account relationships and sales activities to improve every selling opportunity.
Strengthen customer relationships.
Tailor engagement with a connected view of customer data across sales and service. Elevate in-store experiences for the end consumer.
Improve your profitability.
Spend more time selling and less commuting. Give wholesalers guidance on what products to carry using AI, and run an efficient centralized team from anywhere.
What is Included
Sales Cloud
Helps you skill up your reps, speed up your revenue, and scale up your business.
Service Cloud
Service Cloud allows you to deliver connected, personalized experiences at scale from the contact center to the field — all powered by intelligent automation and real-time data.
Deliver personalized experiences in personal care with tools that increase marketing ROI and build stronger retailer relationships.
Build brand loyalty with connected data.
Activate data to scale consumer personalization and maximize marketing spend productivity.
Personalize consumer connections at scale.
Improve marketing return on investment and optimize performance.
Achieve commercial excellence.
Perfect retail execution, boost field productivity, and maximize growth by using real-time data and intelligent tools.
Activate First-Party Data
Develop deeper consumer understanding to deliver personalized engagement and build brand loyalty.
How It Works
Build a single view of the consumer, then target custom audience segments with ease.
Personalize consumer touchpoints.
Deliver tailored communications at scale with real-time offers — including discounts and exclusive product drops.
Grow consumer relationships.
Construct a comprehensive, cross-channel loyalty strategy, and incentivize positive behaviors.
Improve marketing performance.
Surface insights in your ad spend, see what tactics are most effective, and put your marketing budget back to work.
What is Included
Marketing Cloud
Lets you personalize customer experiences and optimize each campaign with data-first enterprise solutions for any channel and device.
Service Cloud
Service Cloud allows you to deliver connected, personalized experiences at scale from the contact center to the field — all powered by intelligent automation and real-time data.
Tableau
Enables marketers to capture, unify, segment, and activate all their customer data.
Maximize Marketing Effectiveness
Increase marketing profitability and improve performance. Consolidate multiple data sources efficiently into one central platform powered by AI, insights, and automation.
GET THE DATASHEETHow It Works
Connect marketing with consumption and sales performance to understand the wider impact on sales.
Track your performance.
Automate reports and dashboards to unlock valuable real-time insights. Drill into performance by region, channel, category, brand, or product level to adopt an insightful, proactive approach.
Collaborate to drive growth.
Maximize marketing and sales performance by sharing insights in real time. Optimize online and offline sales with data-driven decisions, powered by AI.
What is Included
Marketing Cloud
Lets you personalize customer experiences and optimize each campaign with data-first enterprise solutions for any channel and device.
Unlock Perfect Retail Execution
Streamline planning, automate processes, and perfect store execution on one connected platform.
How It Works
Work more effectively by integrating data from any source. Design plans, improve visits, and track teams with increased visibility of data across your business.
Maximize sales productivity.
Schedule visits, automate repetitive tasks, and get a 360-degree view of customer information on the mobile app.
Succeed at the shelf.
Ensure the right product is on the right shelf at the right price with offline order management and penny perfect pricing.
Improve order fulfillment.
Get full visibility into order and fulfillment data so you can prioritize deliveries, track your fleet, and reroute based on business needs
What is Included
MuleSoft Anypoint Platform
Lets you integrate data from any system to deliver critical, time-sensitive projects — all with a single platform for APIs and integrations
Build trusted relationships and increase household penetration with automated, intelligent tools across the business.
Drive sales productivity for maximized distribution.
Scale incentive programs, nurture trusted channel partner relationships, and drive channel sales.
Increase profitability with improved trade.
Increase revenue by maximizing trade promotion intelligence. Deploy profitable programs faster with a 360-degree view of budgets and trade activity.
Achieve commercial excellence.
Perfect retail execution, boost field productivity, and maximize growth by using real-time data and intelligent tools.
Unlock Perfect Retail Execution
Streamline planning, automate processes, and perfect store execution on one connected platform.
How It Works
Work more effectively by integrating data from any source. Design plans, improve visits, and track teams with increased visibility of data across your business.
Maximize sales productivity.
Schedule visits, automate repetitive tasks, and get a 360-degree view of customer information on the mobile app.
Succeed at the shelf.
Ensure the right product is on the right shelf at the right price with offline order management and penny perfect pricing.
Improve order fulfillment.
Get full visibility into order and fulfillment data so you can prioritize deliveries, track your fleet, and reroute based on business needs.
What is Included
MuleSoft Anypoint Platform
Lets you integrate data from any system to deliver critical, time-sensitive projects — all with a single platform for APIs and integrations
Improve Trade Promotion Effectiveness
Plan efficiently, budget intelligently, and track effectively across all trade activity to maximize your margins.
How It Works
Manage promotion plans, allocate trade funds, and improve productivity with data from anywhere integrated into one platform.
Manage funds and budgets efficiently.
Gain clear visibility into trade budgets including live rate and dynamic funding. Set guardrails to increase ROI.
Measure effectiveness with real-time reporting.
Understand trade spend effectiveness with real-time reporting and analytics. Integrate data from enterprise resource planning and scan databases to improve your promotion efficiency.
Streamline claims management.
Easily reconcile claims and deductions while simplifying settlements.
What is Included
MuleSoft Anypoint Platform
Lets you integrate data from any system to deliver critical, time-sensitive projects — all with a single platform for APIs and integrations
Manage Distributors and Brokers
Empower your channel partners to maximize distribution with automation and connected data.
How It Works
Empower your sales teams with the full range of information on each channel partner, including visibility into the entire rebate lifecycle.
Optimize your programs.
Manage end-to-end incentive programs, collaborate with your various teams, and reduce mistakes and overpayments to meet all your contract lifecycle management needs.
Incentivize your partners.
Keep your channel partners more engaged than ever before with shared threshold attainment through partner portals, and rewarding behavior that drives results.
Drive consumer loyalty with real-time data insights. Then, capture more margin at checkout using optimized planning and execution.
Build brand loyalty with connected data.
Activate data to scale consumer personalization and maximize marketing spend productivity.
Increase profitability with improved trade.
Maximize trade promotion intelligence and deploy program spend. Empower your reps to increase revenue.
Achieve commercial excellence.
Perfect retail execution, boost field productivity, and maximize growth by using real-time data and intelligent tools.
Unlock Perfect Retail Execution
Streamline planning, automate processes, and perfect store execution on one connected platform.
How It Works
Work more effectively by integrating data from any source. Design plans, improve visits, and track teams with increased visibility of data across your business.
Maximize sales productivity.
Schedule visits, automate repetitive tasks, and get a 360-degree view of customer information on the mobile app.
Succeed at the shelf.
Ensure the right product is on the right shelf at the right price with offline order management and penny perfect pricing.
Improve order fulfillment.
Get full visibility into order and fulfillment data so you can prioritize deliveries, track your fleet, and reroute based on business needs.
What is Included
MuleSoft Anypoint Platform
Lets you integrate data from any system to deliver critical, time-sensitive projects — all with a single platform for APIs and integrations
Activate First-Party Data
Streamline planning, automate processes, and perfect store execution on one connected platform.
How It Works
Build a single view of the consumer, then target custom audience segments with ease.
Personalize consumer touchpoints.
Deliver tailored communications at scale with real-time offers — including discounts and exclusive product drops.
Grow consumer relationships.
Construct a comprehensive, cross-channel loyalty strategy, and incentivize positive behaviors.
Improve marketing performance.
Surface insights in your ad spend, see what tactics are most effective, and put your marketing budget back to work.
What is Included
Marketing Cloud
Lets you personalize customer experiences and optimize each campaign with data-first enterprise solutions for any channel and device.
Service Cloud
Service Cloud allows you to deliver connected, personalized experiences at scale from the contact center to the field — all powered by intelligent automation and real-time data.
Improve Trade Promotion Effectiveness
Plan efficiently, budget intelligently, and track effectively across all trade activity to maximize your margins.
How It Works
Manage promotion plans, allocate trade funds, and improve productivity with data from anywhere integrated into one platform.
Manage funds and budgets efficiently.
Gain clear visibility into trade budgets including live rate and dynamic funding. Set guardrails to increase ROI.
Measure effectiveness with real-time reporting.
Understand trade spend effectiveness with real-time reporting and analytics. Integrate data from enterprise resource planning and scan databases to improve your promotion efficiency.
Streamline claims management.
Easily reconcile claims and deductions while simplifying settlements.
What is Included
MuleSoft Anypoint Platform
Lets you integrate data from any system to deliver critical, time-sensitive projects — all with a single platform for APIs and integrations
Plan and execute from a single, connected platform. Grow your business and earn customer loyalty by unlocking agility and intelligent insights.
It enables these companies to streamline their operations, increase sales, and improve customer satisfaction by providing a 360-degree view of their customers, accounts, and sales performance.
The platform includes various features such as account and contact management, lead and opportunity tracking, order management, inventory management, and analytics. Consumer Goods Cloud also includes pre-built workflows and templates specifically tailored to the needs of consumer goods companies, such as retail execution, trade promotions, and field sales management.
Enable field representatives to access critical customer and account information on the go, this can help to improve productivity and responsiveness, as well as provide a better customer experience.
integrate with other Salesforce products, such as Sales Cloud, Marketing Cloud, and Service Cloud. This allows consumer goods companies to create a unified view of their entire business and customer interactions, and to better align sales, marketing, and customer service efforts.
