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Grow revenue and scale customer engagement with B2B marketing automation software built directly into your CRM. Unite your customer data on one platform and scale efforts with AI.
Build dynamic and personalized email journeys and landing pages with clicks, not code, to engage leads at the right place and time.
Trigger webinar and event registrations, survey sends, and SMS sends in your automated journeys by connecting your marketing stack.
Leverage AI to surface the accounts with the highest likelihood to purchase.
Take the guesswork out of lead and account scoring through data-driven insights.
Share prospect and customer engagement data with sales and service to personalize outreach for every individual in the buying committee.
Alert sales when a prospect is most engaged in CRM or in Slack. Align marketing, sales, and service teams to close bigger deals.
Get AI-driven insights into how different channels drive awareness and help close deals across the buying stages.
Track shared marketing and sales KPIs to optimize account-based marketing campaigns.
Predict what campaign factors drive conversion, velocity, and win rates, helping teams make more strategic decisions.
Sales Cloud
Max out efficiency with better automation, data, and intelligence.
Data Cloud for Marketing
Activate your data, scale insights with AI, and unify all your data in a single customer profile.
Marketing Cloud Personalization
Automate dynamic offers for each customer in real time across each moment in the customer journey.
What is Marketing Cloud Account Engagement?
Marketing Cloud Account Engagement is the only marketing automation platform built on the world’s #1 CRM. It helps companies grow revenue and scale buyer engagement by uniting customer data on one platform and scaling account relationships with AI. Whether you’re looking to execute on-demand generation or account-based marketing strategies, we've got you covered.
What is B2B marketing automation software?
B2B marketing automation software helps automate and streamline marketing processes and multifunctional campaigns across channels. It includes functionalities to manage and nurture leads, run targeted campaigns, align with sales to close deals, and track the effectiveness of marketing efforts.
What are the benefits of B2B marketing automation platforms?
The benefits of B2B marketing automation platforms are:
1. Scaling buyer engagement across accounts
2. Aligning revenue teams (marketing, sales, and service) to close deals faster
3. Growing pipeline and proving marketing impact
How can B2B marketing automation software help my business?
B2B marketing automation software can help your business in the following ways:
1. Generating and nurturing leads
2. Driving marketing and sales alignment
3. Prioritizing and converting qualified leads
4. Managing marketing campaigns
5. Executing on account-based marketing strategies
6. Maximizing marketing ROI
How can I choose the right B2B marketing automation platform?
The right B2B marketing automation platform will:
1. Integrate directly into your CRM
2. Align revenue teams (marketing, sales, and service)
3. Execute on multiple marketing strategies (e.g., broad-base demand generation and account-based marketing)
Is Salesforce Account Engagement the same as Pardot?
Pardot is the legacy name for Salesforce Account Engagement and is the same product as Pardot.
