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Salesforce Marketing Cloud is a powerful digital marketing platform that enables businesses to manage their customer engagement strategies across multiple channels, including email, social media, mobile, web, and more.
Optimize marketing efforts and achieve greater ROI
With Marketing Cloud, organizations can create targeted and personalized campaigns, automate their marketing processes, and measure the success of their efforts through detailed analytics and reporting.
The platform offers a range of tools and features, such as email marketing, social media management, advertising, content creation, and customer journey mapping, that help businesses to build lasting relationships with their customers and drive growth.
Marketing Cloud gives the opportunity to take data and truly leverage it properly to launch a series of campaigns at the right time, then measure those campaigns to serve the clients and get the return on the investment needed.
Personalize customer experiences and optimize each campaign with data-first enterprise solutions for any channel and device.
Launch your program and innovate quickly.
Use out-of-the-box, automated processes that accelerate time to market with pre-built use cases for your industry.
Personalize every moment.
With a single source of truth for each member, personalize rewards, benefits, and offers based on member behaviors and interests.
Create a consistent member experience.
Connect loyalty to the wider customer experience with integration-ready APIs — from purchases, to customer service, in-person experiences, and more.
Drive performance and profitability.
Measure business impact with real-time analytics and over a dozen out-of-the-box dashboards. Track promotion and program performance, member engagement, satisfaction, and more.
Increase customer lifetime value (CLV) with a unified data strategy.
Get valuable insights on both your loyalty program and marketing impact with a holistic view of your members and their interactions.
Unify every experience into a connected loyalty ecosystem.
With Marketing Cloud Customer Data Platform, you can segment audiences based on loyalty data and thread it through every customer touchpoint.
Create a single source of truth for member data.
Deliver more dynamic and personal loyalty experiences for customers by removing silos and connecting member data across multiple systems.
Configure programs with a flexible end-to-end platform.
Quickly design unique, engaging programs across every industry with intuitive customization options and a proven, scalable infrastructure.
Sales Cloud helps you skill up your reps, speed up your revenue, and scale up your business.
Automate personalization across the customer journey.
Save time with AI-driven content, offers, and recommendations that shorten the path to conversion.
Optimize spend with AI.
Reduce costs by understanding what’s working and what’s not with automated A/B/n testing.
Increase customer retention and lifetime value.
Reduce churn and grow customer value with connected customer journeys that get smarter with every interaction.
Reduce customer acquisition costs.
Understand customer affinities in real time to personalize experiences and increase conversion rates.
Deliver 1-to-1 engagement that drives revenue.
Engage customers in the moment with AI and real-time data. Determine personalized next-best actions — rooted in business value.
Personalize web and email experiences.
Optimize your website and emails with dynamic content to meet each customer’s needs in real time.
Drive revenue with behavioral and product triggers.
Start an outbound journey when customers join or leave segments, abandon a cart, and more.
Connect to sales and service data.
Inspire next best actions for customers by linking your CRM and service data
Commerce Cloud is the heart of a digital BSS that helps you launch products faster, deliver perfect orders, and cut costs.
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Reduce customer acquisition costs.
Understand customer affinities in real time to personalize experiences and increase conversion rates.
Reduce customer acquisition costs.
Understand customer affinities in real time to personalize experiences and increase conversion rates.
Reduce customer acquisition costs.
Understand customer affinities in real time to personalize experiences and increase conversion rates.
Reduce customer acquisition costs.
Understand customer affinities in real time to personalize experiences and increase conversion rates.
Create seamless customer journeys.
Win new customers and engage current ones with relevant, connected customer journeys.
Engage in the inbox and win subscribers.
Build and automate email campaigns that integrate transactional and promotional messages.
Drive connection with mobile messaging.
Send relevant content on the customer’s preferred channel and device.
Reduce costs with highly targeted advertising.
Activate first-party data to suppress current customers and personalize advertising across channels.
Automate conversational messaging.
Connect marketing, commerce, and service interactions all on one messaging platform with Whatsapp to address every customer’s unique needs.
Maximize ROI all in one place.
Get a single view of campaign performance with pre-built dashboards to optimize journeys.
Optimize marketing performance and spend with omni-channel intelligence.
Gain a unified view of performance.
Connect all marketing and media data to business outcomes with web, commerce, and sales data in a single view.
Automate marketing data quality.
Save time and resources with automated data preparation for real-time intelligence.
Maximize spend and ROI.
Uncover cost-savings and opportunities with AI insights.
Equip every stakeholder — in the moment.
Go beyond reporting with access to always-on analytics, dashboards, and insights across teams, regions, and business units.
Bring all your marketing data together.
Connect any data in just a few clicks with an up-to-date API connector library.
Prepare your data for accurate, trusted insights.
Map and verify your data with a visual data model and automated alerts.
Share results quickly and easily.
Build dashboards with a marketer-friendly design suite, including more than 60 ready-made charts.
Uncover insights with AI.
Let Einstein do the work for you to find insights across millions of data points.
Salesforce Marketing Cloud offers a range of digital marketing tools that help businesses manage and create personalized customer experiences across various channels such as email, social media, mobile, and web.
The platform's data management, audience segmentation, content creation, automation, multi-channel marketing, and analytics tools enable businesses to deliver targeted messages to specific customer groups, automate campaigns, and track engagement metrics to optimize marketing strategies.
Unify real-time CRM data from across your business, along with any other data source.
Act on AI recommendations for any moment across email, mobile, ads, and web.
Automate insights, personalization, and journeys to get the most from your budget.
