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Account Engagement

Drive efficient growth with marketing and sales alignment.

Overview

Boost Your Account Engagement with Marketing Cloud

With Marketing Cloud, businesses can map out their customer journey, manage their social media presence, send targeted email campaigns, and analyze customer data to create customized interactions and drive customer loyalty.

The platform

What is Marketing Cloud Account Engagement?

Streamline Your Field Operations, Exceed Customer Expectations with Salesforce Field Service.

Marketing Cloud Account Engagement is a comprehensive suite of tools and capabilities that enable businesses to create personalized and relevant experiences for their customers across multiple channels. With Marketing Cloud, businesses can map out their customer journey, manage their social media presence, send targeted email campaigns, and analyze customer data to create customized interactions and drive customer loyalty.

Marketing Cloud also empowers sales teams to nurture leads, understand customer behavior, and provide targeted content that increases conversion rates and revenue. By streamlining marketing efforts and providing insights into customer behavior, Marketing Cloud Account Engagement helps businesses build strong relationships with their customers and achieve their marketing objectives more efficiently.

Automate cross-channel journeys.

Deliver personalized moments automatically with relevant content.

Close deals faster.

Accelerate deal velocity with artificial intelligence and engagement insights.

Optimize marketing performance.

Know how every activation influences pipeline with real-time data.

Experience marketing account engagement built for your industry.

HIGH TECH

Get started with account-based marketing by aligning your sales, service, and marketing teams on one platform. Account-based marketing and Engagement History dashboards give sales complete insights into how customers interact with marketing efforts. Seamless lead passback easily allows marketing to send the most engaged prospects to sales.

FINANCIAL SERVICES

Align your sales, service, and marketing teams on one platform. Account-based marketing and Engagement History dashboards give sales complete insights into how your clients interact with marketing efforts. AI scoring and grading allows you to send only the most engaged prospects to sales.

MANUFACTORING

Bring in high-quality leads and create customized digital journeys for your customers and partners. Engagement Studio enables seamless lead nurturing. Mobile-optimized forms allow you to capture leads at trade shows with ease. Automation rules make it easy to automate routine tasks and outreach, ensuring no lead falls through the cracks.

COMMUNICATIONS AND MEDIA

Create personalized customer journeys for partners and advertisers through Engagement Studio’s automated nurture campaigns. Score prospects using AI, and seamlessly pass the most engaged prospects along to sales. Because everything is on the Salesforce Platform, you can bring B2B and B2C outreach together using the Marketing Cloud suite.

HEALTHCARE AND LIFE SCIENCES

Engage providers and payers in personalized digital journeys, allowing you to build relationships and stay top-of-mind with cross-channel content. Account-based marketing and Engagement History dashboards give sales complete insights into how customers interact with marketing efforts. Align with sales and pass along leads with ease.

How it works

Streamline Your Marketing Efforts

Marketing Cloud Account Engagement works by providing businesses with a suite of tools and capabilities to create personalized and engaging experiences for their customers. The platform allows businesses to map out their customer journey, collect and analyze customer data, and create targeted campaigns across multiple channels, including email and social media. With Marketing Cloud, businesses can deliver relevant messages to their customers at the right time, increasing engagement and driving loyalty.

The platform also enables sales teams to better understand customer behavior and provide targeted content that increases conversion rates and revenue. By streamlining marketing efforts and providing insights into customer behavior, Marketing Cloud Account Engagement helps businesses achieve their marketing objectives and build long-lasting relationships with their customers.

Customize journeys with easy-to-create assets.

Build dynamic and personalized emails and landing pages with clicks, not code.

Alert sales when a prospect is most engaged.

Give reps full visibility into prospect engagement and seamlessly pass along leads.

Connect your marketing tech stack.

Trigger webinar registrations, survey sends, and SMS sends in your automated journeys.

Scale efforts with artificial intelligence.

Take the guesswork out of lead and account scoring through data-driven insights.

Increase productivity, lower costs, and reduce time to market with able.digital

Talk to a specialist

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