Axis Mobfintech

Strategic Marketing
Branding Development
Planning and Communication

Project Overview

A complete pack of adaptation on Salesforce.

Axis Mobfintech is a technology startup for payment methods with a focus on the urban mobility sector. Axis is a MobFintech that provides financial technology solutions focused on the urban mobility sector in Brazil. They are committed to creating simple and smarter payment alternatives for urban mobility, providing B2B2C and White Label solutions as a service.

Delivering technological solutions such as digital accounts and financial cards to facilitate payment methods.

Our Response

Marketing planning and branding development

We developed the branding and all brand support with the following solutions:

Strategic marketing with market analysis, definition of action plans and communication

Logo development and support material such as Brand Manual with Visual Identity, iconography set, avatar creation, complete stationery, and personalized uniforms

Communication Manual development with Manifesto, Benchmarking, and market positioning, definition of personas and language and tone of voice

Institutional website creation including wireframe definition, personalized layout, and development in WordPress

Communication planning with content generation for social networks, offline materials, institutional videos, and Ebooks

Organizational consulting for events with the creation of materials for stands and promotion

The result

Tracking every step.

Brand positioning for technological evolution of payment methods.
Working alongside Axis as their Official Agency presenting solutions for all communication problems has positioned them prominently among other MobFintech.

With our support, they have consistency in their confidence that their communication has the quality and efficiency corresponding to the solutions they deliver.